PRGRSGROUP

■ Consultative marketing & technology advisory

Relationships first. Technology in service of them.

Built on decades of marketing experience and testing the latest tools before recommending them, we help organisations move with intent — pairing proven practices with the real lessons to build and deploy an AI advantage.

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Practitioner-tested, not theorised Fractional to full engagement Relationship-led, product-tested

Technology shifts.
Needing to build trust does not.

Rather than approaching transformation through a technical lens, we operate as a people-focused, trust-driven practitioner group. We bring the multiplier of experienced marketing professionals together with a technology exploration practice.

When not doing work for clients, we're actively building, testing and deploying our own digital products, AI applications and playbooks — then translate these lessons into advisory work to help teams figure out how to use AI technology to do work differently and better.

01 Why this, why now

Relationships are built on
trust that can endure.

Four findings shape how we work.

Where trust comes from is changing. We consider evolving human habits and how technology advancements are changing the way decisions are made.

83%

of buyers say they mostly or fully define their purchase requirements before ever speaking with sales. The brand does the work while nobody is watching.

6sense, 2025

45%

of buyers now use generative AI primarily to gather information on vendors and products. Something sits between you and your customer.

Gartner, 2026

5–16

people across up to four functions now sit on a typical buying group. Trust has to survive being relayed by people who never met you.

Gartner, 2025

71%

of hidden buyers say thought leadership is more effective than conventional marketing at demonstrating a vendor's potential value.

Edelman & LinkedIn, 2025

What that changes

  1. The brand is part of your sales team

    Your brand has to stand on its own because it speaks for you when you're not in the room.

    Advisory

  2. Every touchpoint is a pitch

    Lifecycle design, content strategy and data differentiation stop being back-office the moment customers make decisions from them.

    Marketing

  3. Tools don’t replace expertise

    If an AI system is describing your brand to a buyer, how it speaks and what it is allowed to say is a brand decision — not an IT one.

    Products & AI

02 What we do

Three ways in, depending on where you are.

Most conversations start needing one of three things, and often evolve into needing the others as the work matures.

01

Brand & relationship advisory

Steady senior guidance on foundation strategy, positioning, customer relationships and commercial growth — including fractional CMO and executive advisory.

Fractional CMOPositioningOperating model

02

Consultative marketing & operations

Lifecycle and relationship marketing, marketing operations, technology integration, and marketer-led evaluation of AI tools.

LifecycleTechnologyAI evaluation

03

Digital products & AI execution

Designing and building relational digital products, custom automation, multi-agent workflows, and the playbooks that govern them.

Product buildAutomationGovernance

03 How we work together

Three shapes of engagement.

Whichever of those you need, it runs as one of three shapes below — you do not need to know which before you get in touch. Most engagements begin with a short, unpaid conversation about the problem.

Model 01

Fractional CMO & executive leadership

Senior marketing leadership on a part-time, ongoing basis — sitting inside your leadership team, owning the brand and growth agenda.

Ongoing · monthly retainer

Model 02

Brand & relationship strategy

A defined piece of strategic work: positioning architecture, lifecycle strategy, operating model design, or an AI capability assessment.

Fixed scope · typically 6–12 weeks

Model 03

AI playbooks & practices

Build work and enablement: digital products, custom automation, governance guidelines, prompt libraries and the training to use them well.

Project or phased build

04 The PRGRS Group edge

People, proven pedigree, purposeful technology.

01

Relationships first

Technology is only as valuable as the connection it creates between a brand and its audience. That is the test we apply to every recommendation.

02

Practitioner perspective

Our guidance is not derived from whitepapers. It comes from real product builds and active deployments, including the ones that did not work.

03

A track record of adaptability

Having guided brands through major technological shifts in modern marketing, we know how to make new tools strengthen a business rather than distract it.

Tell us what you are trying to build.

No pitch deck, no discovery fee. A conversation about the problem, and an honest view on whether we are the right people for it.

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